Trust, transparency and customer privacy reside at the core of the lead generation industry.  Service providers consistently strive to meet the ever increasing volume demands of their customers who themselves have a need to control, verify and segment leads, oftentimes with the added requirement of real-time data transfer. 

The Interactive Advertising Bureau initiated a collaboration of lead generators, ad agencies and other industry stakeholders to define Lead Generation Data Transfer Best Practices.  The IAB specifically sought to maximize transparency and trust within the framework of handling consumer data, defining standards for data transfer and reporting, and outlining expectations for the ethical treatment of consumers online during the lead generation lifecycle. Along with the companion documents, IAB published Lead Generation Best Practices provide the cornerstone for a foundation of ethical practice and standardization within this growing industry.

 AMC On-line Media Services (OMS) expertise is a combination of robust audit methodologies and proprietary OMS Scan technology, complimented by extensive and practical experience in predicting customer goodwill.  Our audit program offers clients an in-depth analysis of their lead generation practices and procedures and benchmarks them against the IAB Lead Generation Data Transfer Best Practices, and any other frameworks our clients request, such as California SB 1386 or SafeHarbor.