The IAB Click Measurement Guidelines will require online publishers and ad agencies to comply with specific certification and year-end audits that are conducted by Audit firms. The core premise is that this data is considered "currency" and must be treated accordingly.

AMC On-line Media Services (AMC OMS) has specially trained teams that can come in and conduct readiness assessments of your environments to help ensure that your environment is in compliance with the guidelines.

AMC OMS teams will review your data logs, processes and operational controls using our proprietary OMS-SCAN and our automated audit procedures. Upon the completion of our procedures, AMC OMS will provide you with a scorecard of your compliance to the guidelines. Any areas of deviation from the guidelines will be reported to you. Our teams will also be available to assist with any potential remediation efforts.