The IAB Ad Impression Guidelines is intended to free the market from any existing confusion about how ad impressions should be counted and would provide industry transparency to the systems that measure ads. With these guidelines, advertisers, agencies and publishers are better able to gauge the performance of their campaigns by standardizing when and how an ad impression is counted. These guidelines satisfy the needs of the global media-buying community by offering consistent and accurate data.

AMC On-line Media Services (AMC OMS) has specially trained teams that can come in and conduct readiness assessments of your environments to help ensure that your environment is in compliance with the guidelines.

AMC OMS teams will review your procedures,, processes and operational controls using our proprietary OMS-SCAN and our automated audit procedures. Upon the completion of our procedures, AMC OMS will provide you with a scorecard of your compliance to the guidelines. Any areas of deviation from the guidelines will be reported to you. Our teams will also be available to assist with any potential remediation efforts.